About Us
Who are we?
The Regional Car Rental Association (ARLA) is a professional association that supports actors in the car rental sector and contributes to its development.
Our approach is based on collaboration, experience sharing, seeking opportunities, and building relationships among professionals.
Through our actions and partnerships, we aim to contribute to a more structured, professional, and transparent sector.
Our Mission
Our mission is to represent, support, and assist professionals in the car rental sector by encouraging dialogue, partnerships, and development opportunities.
We strive to create an environment that helps professionals face market evolutions and the various challenges of their activity.
Our Vision
Our vision is to contribute to building a modern, professional, competitive, and collaborative car rental sector.
Our Values
Innovation
Encouraging new ideas and solutions adapted to sector evolutions.
Professionalism
Promoting a serious, responsible, and quality-focused approach.
Collaboration
Encouraging exchanges, partnerships, and cooperation among professionals.
Transparency
Encouraging professional relationships based on trust and clarity.
A regional and national collaboration
ARLA works in coordination with the Federation of Car Rental Agencies Associations in Morocco (FLAM), as part of a common desire to contribute to the development of the sector.
This relationship fosters exchanges, joint initiatives, and participation in professional events.
Ce que disent nos membres
Youssef Tazi
Fondateur - Tazi Rent
"Faire partie de l'ARLA, c'est faire partie d'une grande famille professionnelle. Les échanges lors des événements sont toujours très enrichissants."
Karima Benjelloun
Gérante - Prestige Cars
"Les formations proposées par l'association nous ont permis d'optimiser la gestion de notre parc automobile et de mieux comprendre les enjeux juridiques du secteur."
Mohammed Alami
Directeur Général - AutoLoc Maroc
"L'ARLA nous a fourni un accompagnement exceptionnel. Grâce à leur réseau, nous avons pu développer de nouveaux partenariats très bénéfiques pour notre flotte."
Our events and meetings
Discover moments from the association's life, professional meetings, and events.
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Contribute to the sector's development
Join a professional network and discover the opportunities ARLA offers its members.
Apply for Membership